The Black Rock City Community Collective
The Community's Response to Media Presence at Burning Man 2005
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Immediately after the news leaks, a letter writing campaign ensues to BMorg as members of the Black Rock City community react negatively to Discovery's presence at the event. Maid Marian, Mistress of Communications for BMorg, characterizes this response at first as a "big stink" and is unable or unwilling to comprehend why. As the e-mails pour in, she rephrases her comments calling it "a groundswell."

As of yet, all these hard asked questions go unanswered by BMorg. BMorg continues to receive e-mails on this issue to present day.

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E-mail from Burning Anne (the Scarf Thief)
September 18, 2005

Dear please don't be "Made" Marian,

I am hoping the above is a hoax of some kind. As a 7 year citizen of the Burningman "community" I was horrified to receive the above information. How can you even consider accepting money to "commercialize" an event that has prided itself on non commercialization? I'm sure you realize this would destroy any future events, not to mention that all true burners would find this outrageously hypocritical. In a time of lying politicians and no escape from corruption and profiteering Burningman is our only refuge. Do not take this away from us!

I think you should also know that for the past few years word on the Playa is many people asking where all the 37,000 x $220 hefty and getting heftier fees are going. Obviously profit is already being made. While this is uncomfortable to accept, it is still acceptable. Selling out is not.

I urge you to not sign off on this - if you do had better give it back in kind to us folks who created this great city for you on our sweat and dollars.

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E-mail from mstephrussell:
Saturday, September 17 2005


I am a 3rd time attendee of the Burning Man Event, just recently back. It was at this year's BM that I heard some individuals speaking on stage at Center Camp in regards to an arrangement between the Discovery Channel and the Burning Man Project. Wait, let's back up for a sec.

Early on in my introduction to the Burning Man, in the first year before I went out three years ago, I attended a free lecture in my town by Larry Harvey. I had heard about the Burning Man for years before that, and had talked to different folks who had gone, and I was curious. It was then that I met Larry, chatted with him briefly, and had the opportunity to hear directly about the principles that the Burning Man was based on and operated on, when I decided to participate. "An Experiment in Community Dictated by Extreme Survival Conditions. Radical Self _Expression." Upon the first year, I got a real first person experience. The community, the art work, and the beautiful desert all together was well worth the trip, and I have made the commitment each year since to devote my own resources to the Burning Man. I have been honored to be a participant in and a citizen of Black Rock City. I was told from Day One at the gate of BRC "Welcome Home", and I took it to heart.

I view that participation as a contract of good faith that exists three ways between myself, the other attendees, and the Burning Man Project. Now, after the fact I am finding out that I am unwitting player in a TV show that I never agreed to. I am participating in a small way, or a big way, either way in another mechanism to sell product.

I remember a few years ago, I am in the airport (I might have been in route to BRC). In a hurry to get to my destination, and about to enter a moving sidewalk, I almost miss the sign posted on the front of it. I don't recall the exact wording, but the jist of it was that I was being recorded for a reality show on airports, and if I did not concede to this filming, that I should go right away to the proper authorities to inform them of my intentions. I am sure that most travelers did not even notice the post, nor did they have the time between connecting flights, and /or TSA probings to go chase down some bureaucrat to protect their own privacy. Well, personally I made the call to step on board the treadmill to sell more crap, and engaged in a series of lewd gestures that would most likely insure that my presence end up on the editing room floor. Never saw the show, but I did hear an advertisement for it one time, and it occured to me then what production value they got by cutting that labor cost down to next to nothing, no paid talent, just concept people and editors. Oh, and one little check written to the airport.

I have deep personal connection to the Burning Man, and a large part of the whole experience is that I make this journey once a year across vast distance into harsh survival conditions in order to get away from the trappings of commercialism. Now I am reminded to what extent those who need to sell colored bubbles will go to find fresh meat to fillet. I don't know all the details of the deal, and most of the time I would not give a care, but this time around I do care, very much so. Burning Man is not just the Project. Burning Man would not exist without the people who come to make it happen, and Burning Man belongs to everyone who came thru that gate, including me.

So, I would greatly appreciate some straight talk. From what I understand, the Project agreed to have a crew from Discovery Channel attend the event and shoot footage for use in a television show to be broadcast. Was the BMP in on this undertaking, and if so were they paid a fee for it, and why was the community not told about it before hand? Will the community have an opportunity to have a say in whether or not this show is broadcast or released in any way? What if Discovery decides to ignore the wishes of the BMP and do what it wants with this content? Is the BMP really prepared to enter into an expensive legal battle with a big boy like Discovery with deep legal pockets? What are your intentions?

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E-mail from DaBomb:
August 23, 2005


Thanks for your response [to my previous e-mail]. However, this response can hardly be called an answer to my questions. I can appreciate how busy your are on the playa at the moment. And I respectfully tender this reply:

In reference to your comment about "balance between the "community" and the Project" (and I find it telling that you capitalized the "project", but placed quotation marks when referencing the Participants) I'm a little unclear. I always thought the project was the community?

You see, Larry Harvey remarked at the genesis of the Project in 1986: "An entire community converged around the sculpture. It was more than a sculpture; it was a presence. A presence that invited interaction."

How is interaction encouraged through a television program?

You yourself once said about the Project: "We don't encourage radical self-expression so people can find themselves for sale in a video store." So, I'm just wondering if now, 19 years since the beginning of the event, it's OK to find myself for sale on cable TV?

Why use a televised show to promote an event that is antithetical to the very corporate/commoditization model that is being used to broadcast it?

Without all the facts, I don't know what to make of the Discovery Channel/New York Times deal. I feel it has the potential of taking us, somewhere that we, the participants, don't want to go. If commoditization is where the leadership of the event wants to direct us towards, I would ask that it state its intentions clearly so that myself and everyone involved can make a decision on whether to continue supporting it with our money, time, art and volunteerism.

I am very disturbed at the notion that the Burning Man Project is unwittingly turning its "community" into a "commodity". I am trying to preserve the integrity of the event.

So, in the spirit of my mission, (and when you have a moment) please, endeavor to explain how creating a reality television program for mass consumption, how this serves to benefit both the Community and the Project as whole?

Perhaps its true, as a friend of mine within BMorg has told me, nobody is getting rich by putting on this event. But it's also true that this event is not headed by a bunch of starving artists either. I believe it's run by a intelligent and well meaning individuals who need to understand that the community makes the event. Not the other way around.

Join the discussion!
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You too can write the BMorg and weigh in on this issue!

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E-mail from Chai Guy:
August, 22, 2005


I am writing to tell you that I am saddened and disappointed with the decision to allow The Discovery Times Channel to film at Burning Man this year. To that end I have a few questions.

1. How much money will Burning Man LLC be receiving from this project and how much of that money will be given back to the artists featured in the film (if any)?

2. Is there a method to "opt-out" of having your image or art filmed for this project? If so, what is it?

3. Will this project ever be sold in other formats? Who owns the rights to the images filmed? Are there any licensing fees or stipulations for promotional tie-ins or products associated with this agreement (i.e. calendars from photos of the event, etc.)?

4. If nudity is filmed, will that nudity be aired without censorship (blurs. black bars etc.) in the European or other markets? Will the "nude" footage ever be released in a secondary format such as a DVD, or streaming video on a website?

5. To what degree will Burning Man LLC have artistic control over the final product? Will Burning Man LLC be able to veto any footage for any reason?

6. What steps will Burning Man LLC be taking to prevent the Discovery Times Channel from filming participants who do not wish to be filmed? If unwilling participants are filmed and that film is aired, will Burning Man LLC file litigation on behalf of that participant for invasion of privacy or intellectual property rights theft?

7. Do you, at this time have the camera tag # for this film crew(s) and if so what is it? If you do not have the tag # at this time, will it made available upon request at Media Mecca during the event?
I appreciate your consideration and time in this matter.


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E-mail from Dr. Ratbite LaRue:
Sunday, August 21, 2005


So far, I find this issue very unpleasant.

BM LLC is accepting money to let large corporation come to BRC and SPECTATE. TDC will then turn around and sell what they produce (through advertising revenue) for profit. This product is going to be distributed through the largest all-spectator/non-participant medium that exists - television - and the right to get a corporation/product/brand associated with TDC presentation on Burning Man will go to the highest bidder.

BM LLC is going to get a chunk of that money, but what Burning Man is selling is the art, time, creativity and effort of a lot of people that PAY for the privilege of coming to BRC to PARTICIPATE.

To me this feels like the time and creativity of the people that make Burning Man a reality (as opposed to people like you that do the hard work to make BM possible) is being commoditized and sold out from under them without permission any form of compensation.

TDC wants to come to BM for one reason only ... because they can make money doing it.

Without all the people that buy tickets, bring art, and PARTICIPATE, there would be nothing for BM LLC to sell to TLC except a nice wind fence, a big tent and a lot of portable toilets. What do you think they would pay for just that?

I am interested in knowing what TLC is paying to BM to come out and produce a show. If you are going to respond that this information is confidential I hope you will give a detailed explanation of why this is and has to be confidential. If BM agreed in advance with TLC not to share this information with the people that are going to make this show possible, let me say in advance, that stinks.

At the moment there is a small, but growing contingent of people that will looking to find this production with the aim of giving an alternative point of view of how unwelcome, unpopular this production is.

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E-mail from Alanna:
Sunday, August 21, 2005


I have talked to others who have read the thread on Tribe.net [about the Discovery Channel at Burning Man this year] and no one is happy about it. Not only does it feel like an invasion of personal space in our COMMUNITY, but you are selling us out to do so. Many feel betrayed, confused and angry. Some (I know) have chosen not to go because of this.

It chips away at the very meaning of what this annual gathering is about and what we all so eagerly look forward to and prepare for year after year.

The beauty of Burning Man is that it is a COMMUNITY that functions without the exchange of money (mostly) and it gives to us all a renewed sense of trust, value, love and belief in the people around us. It's an important energy that we all look forward to sharing anad holding onto for as long as we can.

But when huge conglomerates come in to "observe" us (as if we're on display for their enjoyment), pay the BM-LLC fees to do so and the those that work so hard to make this COMMUNITY what it is do not have any say so in it whatsoever, it makes me wonder what this COMMUNITY is really about? What is the true nature of the relationship betweem the COMMUNITY and the BM LLC? I want to know WHY the BM LLC has chosen to do this. I want to know WHAT they are getting out of having the Discovery Times come in to our COMMUNITY. What is the point of this?

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E-mail from Diode:
Sun, August 21, 2005


I wish to express my disappointment at the decision of the Burning Man organization to allow the Discovery Channel to produce a documentary at the burn which will be shown on commercial TV.

I have watched the preview clip for the series on the Discovery Channel website, which was preceded by a cute Mr. Clean shower brush commercial. I see no redeeming value in the series beyond the monetary value it may produce for Burning Man LLC. No redeeming value is also a euphemism for cheap schlock show for pop culture television.

The previous documentaries about the festival were, as far as I know, produced by people with an inherent interest and participation in the Burning Man project, and the quality and intimacy of their work reflected this. Though the end pieces were sometimes sold in commercial venues, at least they were works of love and creativity.

I don't see how anyone affiliated with the Burning Man event could see this decision as any other than a complete reversal of the precepts that underlay the event, that have been put forth by Larry Harvey and the Burning Man LLC time and time again as its founding principals. I refer to the concept that the Burn is a noncommercial event where the participants are free to produce the unique community and art which lies at the soul of the festival in an field of radical self-expression.

Is my art and activity that may come under the Discovery crew cameras going to be displayed on millions of televisions for couch potatoes world-wide? Will the nudity and excess which occur frequently at Burning Man going to end up on DVD's sold through commercial channels?

I'm sure there is a justification and rationale for this decision, which I and others attending the burn this year would like to hear from the BM LLC if only to satisfy our curiosity as to why you allowed this to come to pass.

Thanks for your time. I intend to do my utmost to be a unique creative spark of intelligence at the festival this year as every year and I wish you well in your work.

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